Social proof is a psychological term stemming from the 1930s that encompasses the way we feel as consumers - if other people are doing or buying it, then we should be doing so too. It’s that generated feeling of ‘you are safe to do this because others are also’. Canned or recorded laughter on your favourite sitcom is a classic example of social proof. Weight loss companies are also great at using social proof as a marketing technique.
Social proof may appear to be an illusion of “safety” but I believe it’s a good and harmless safety net to foster - particularly if you really believe in your service or product and everything that your business offers. As humans, we inherently seek safety, so why not encourage that safety by openly reinforcing it where possible?
Examples of social proof that you can integrate into your business include
Share below how you incorporate social proof into your marketing activities: