You know when you type in a Google search term up pops literally hundreds of thousands of pages? How many pages do you actually scroll through to find what you are looking for? Most people only take notice of the first three links; maybe if you have the time, you’ll scroll through two or three pages. So if you want people to find your business, products or services through a standard Google search, you need to be as high up on that search list as possible.
The better you have optimised your website, the more likely it will show up higher (closer to the top of the list) in the search rankings and the more discoverable you are in the world wide web. That’s what SEO means: search engine optimisation.
How does Google decide who gets to go at the top? It has an algorithm that it uses to rank pages, which contains a plethora of factors to ascertain where your site should fall and how interested people will be in reading it.
This week, Mumbrella has summed up the three things are that are vital to get in those vied after top three spots. Those three things can be summed up as:
Here are some really basic and practical guidelines that you can start to implement straight away:
Use other social media platforms to send people to your website. The more people that look at your website; the more that search engines recognise that it’s a well trafficked site and thus rank you higher.
'B2C [business to customer] companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month,' (HubSpot, 2015).
Search Engine Journal