Facebook is one of the most powerful marketing tools in the world – that is undeniable. Due to the immediacy of the platform, people can mistakenly lack thought and attention to the writing they put out there on their Facebook business page, forgetting that it represents the quality and credibility of their business and service.
An easy assumption to make is that you can write with reckless abandon on Facebook and that not every post counts. Just because the content isn’t static and is forever moving, does not mean that you do not apply the same copywriting techniques that you would for any other marketing activity.
Putting time and effort into writing every Facebook post will reward you over time.
Here are some tips on writing great Facebook statuses for your business:
So what words should you use? Well, aside from keeping your tone, language and style in alignment with your brand and business, here are some words to include and words to avoid.
Words that have a positive effect on your audience:
These are all great eye catching words that people automatically associate with relevant articles, posts and written content that will improve our lives as readers and will get people clicking through to your blog posts or website (which is what we want them to do for SEO and to get them to buy from you!). Using one of these words in your social media posts will help boost interaction. Give it a go today!
Words to avoid when running a social media competition:
Instead use winner, win, winning, lucky, events, free, bonus… you get the idea. People don’t want to know the process - they just want to know the end result for them, or at least the possible end result.
Did you know? Manners cost nothing but double everything! Including the word please in your call-to-action can increase your engagement by almost double, according to The Most Effective Calls to Action for Facebook Posts, by Ayaz Nanji, 18 June 2014.
Do you want me to review your Facebook post?
If you link your Facebook post where you’ve incorporated these copywriting techniques below in the comments section, I’ll head on over and review it for you and let you know what’s working and where you can improve!