Facebook's algorithm has changed again recently and here's what you need to know in a nutshell.
Facebook’s latest algorithm changes mean that posts with more authenticity and that are more genuine will be favoured.
If you’re asking for likes, shares and comments, Facebook will basically say ‘pfft to you’. And if you spread too much "fake news" you’ll be penalised by the higher power that is Facebook. And the more people hide your posts, the more Facebook will realise what you’re sharing is basically… well… crap and will be reluctant to put you front and centre on the stage that is the Facebook newsfeed.
A handy article to read more here. And if you want to know how much a social media marketer is really worth, check out the breakdown on this page (scroll halfway down).