Facebook has been trialling a little thing called explore feed. But this week this feature went from a trial to a fulltime new feature.
You may have started to notice the small rocket icon in your Facebook app on mobile (92 per cent of users are on mobile) and it has also arrived on your desktop (left hand side where your saved links are). This is your “explore feed” which is specifically posts from Facebook pages that are very similar to what you follow. In your original timeline will be all the content from your Facebook friends and pages you like and this will form the basis of the similar content you get shown in the explore feed. Great for you to organise what you see plus it has the very real potential that businesses who market on Facebook can start to reach a wider, organic audience once again (without the hefty spend).
What appears in the explore feed?
This is content from pages that Facebook thinks you’ll like. And from my quick exploration, I’d say they know me quite well (or that I’m fairly predictable).
'We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them,” the Facebook spokesperson said. “We’ve heard from people that they want an easy way to explore relevant content from Pages they haven’t connected with yet.' Post updated, 10/18/17, 2:30 pm et, with Facebook’s confirmation, via TechCrunch.
Explore is great for those who are content hungry (or need to keep discovering new stuff for marketing purposes) and who are getting sick of seeing the same stuff.
What’s the best way to keep positioning yourself to show up in the explore feed?
Have you noticed your Facebook page engagement slipping and slipping? Whilst Facebook pages still need to be creating and posting top notch content and appeal to the algorithm, brands also need to be investing in Facebook advertising (ad campaigns and post boosts) to even be in the race, let alone show up prominently and consistently in the timelines of the pages’ fans.
Above all else it’s crucial that you are regularly posting interesting, relevant and creative content (and a variety of mediums including video, links and images). This is the golden rule that you must stick to, no matter what.
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