Below is a boilerplate template you can use to map out your content article. Once you've written it, using this content article template, you can add all the SEO features and juice.
This has to be incredibly attention grabbing and hook the reader in. I recommend leaving this until the very last, after you have written your content article and can sum it up in a few words. Here's how to write a heading.
Not always necessary but often used if there is some additional information that doesn’t work within your really catchy heading.
Add your "lead sentence" and summarise the story or post (this is where you can use the six questions that you'll find in the Writing Great Content Articles course). If the reader cannot understand what the topic is about from the first sentence, then you need to tighten it. The key topic needs to be in this paragraph and it needs to continue the reader’s interest from the headline.
You might also like Three SEO Writing Secrets Revealed.
Include more details to flesh out the topic that you outlined in the first paragraph. Details that are relevant here might include statistics or secondary information that is not as vital as the first paragraph yet is still supportive of the overall message. This can have a lot of “why” focus, so emotive language or the reason why an event is being held or a new product or service is launched or why you are writing about a certain topic.
Quotes from someone relevant to the story and the more credible or senior the person is, the better. Each quote should make one point and a few sentences is more than enough. It should be memorable and punchy.
Any additional relevant information. This is a good place where you might like to reflect on past occurrences of your topic or you can talk more in depth about the organisation that you’re writing about.
Tie off your post with a sentence or two and connect back to the original topic. For example...
And there you go, that's your content article template in a nutshell.
If you want to deep dive into writing better, check out my Writing the Perfect Content Article course.
Here are some examples of my content articles that I have written for my copywriting clients: