Eight indisputable reasons why you need to hire a social media marketing professional right this second
Nine out of ten businesses are now using social media marketing. Is yours?
Here's a statistic that should ALONE convince you why you need to uplevel your social media marketing immediately.
Customers 20-40% spend more money on companies who engage with them on social media, CoSchedule tells us.
A survey conducted by Market Force in 2012, revealed that 74 per cent of people encouraged their friends to try new products via social media and a whopping 81 per cent tried things based on their friends’ suggestions via social media*. If someone were to visit any of your social media platforms right now, would it convince them to purchase your product or engage in your service? And tell their friends about you?
‘Ever since engaging the services of Vanessa Jones to be yogafusion's social media manager, I feel more confident and at ease knowing that yogafusion's social media presence will be maintained, more informative, educational and inspiring. In as little two weeks our likes on Facebook went up and general engagement improved. Her skills as a talented writer and passion for writing means that not only are posts well thought out and written but provides a source of nourishing content that our clients can easily access and savour.
Vanessa's approach is personalised and friendly where she meets with you to discuss your needs, goals and intentions in relation to your business and then formulates a strategy that suits you and your budget.’ Sue C, Director, yogafusion
Stuck for social media content ideas? Never fear, Jones is here!
With so many social media marketing platforms and marketing channels that you need to attend to and be visible on, it can be difficult to continuously come up with clever and wily content ideas and posts.
I’ve taken out some of the hard work for you by compiling a list of content ideas that you can use and incorporate in your content marketing and social media marketing strategy. Essentially, what you'll find below is a month's worth of social media content. Or more!
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You probably have a website or blog and are wondering how to increase your followers or website traffic, as we've looked at here, your website is the hub of your communications.
My website is currently averaging around 12 000 views per month, which is exponentially growing each month. But it’s not just the amount of views and their growth that are important, it’s the good quality of leads– I get nearly 40% of my potential clients from organic searches who discover my website. And ZERO potential clients come to me before checking out my website.
Unfortunately, I lost most of my website data prior to September last year but I know it’s generously increased and my next six months will see a focus on increasing it even more. I’ll be sure to let you know the results.
Here are some of the basic strategies and fundamental ways that I increased my website traffic during 2017 that you can easily replicate.
I started answering questions on Quora, which is an online community where people answer one anothers’ questions on any topic.
Answering topic specific questions on Quora is fun, engaging and although it doesn't involve most of my direct corporate clientele (some copyediting quotes and potential leads have come from there, however) it has increased site views particularly to relevant blog posts. And as we are well versed by now, if more people visit your site, Google is going to recognise that it is a site of value.
I constantly and consistently proactively market myself on social media. Mainly because I really enjoy it. I will absolutely concede that my socials could be done better in terms of aesthetic and branding but I consistently have lots of high quality content to share that I create.
Social media brings in nearly 40 per cent of my traffic and nearly 80 per cent of that comes from Facebook (page and personal profile), followed by LinkedIn at 10.49 per cent.
I have nearly six hundred email subscribers that I send out a enews every few weeks, sometimes once a week when I have a special or discount or there has been an important social media announcement that I need to share. I am unsatisfied with this number of subscribers so will be devoting time in 2018 to increasing this number to at least 3000. I should probably take some of my own advice over at my increasing your enews subscribers.
Email marketing is still an effective way of bringing readers back to your blog or website as well as to creating and maintain a subscriber list. Having your own email marketing list is important because you can sell your products and services directly to your list. By using an auto responder or automated email marketing (which most platforms have), you can send emails to your list every time you post new content or have special offers or announcements.
If you want to sign up to my database, please do so here.
I hired a SEO consultant for some one on one training to amplify my site and increase leads a year ago. Within THREE DAYS (I am being literal and not exaggerating) my website ranked from second page to third place (in Australia) for some of my chosen keywords which included:
This was not magic, it did take a lot of work but the payoffs were more than worth it. During the past year, nearly 40 per cent of the people I have sent copywriting quotes to have found my website via Google.
Nearly 40 per cent of the people I have sent copywriting quotes to have found me via Google.
I wrote a lot of content in line with my SEO strategy. I have at least a hundred posts currently, which is easy for me to do as this is what I do for a living. My content articles are filled with practical information, advice and backed up by statistics, quotes and are linked to other resources. My aim is that anyone (even from a non marketing background) can read one of my articles and get genuine takeaways that they can do straight away that improves their marketing.
It’s important to me to have high quality posts that aren’t just regurgitating what other people have said.
I advertised in a business magazine in July and received no known leads from that and I was featured in a glossy magazine late last year, again no known leads. Whilst I do genuinely think traditional PR and media coverage is terrific for your brand and really useful for generating sales for a lot of businesses (industry dependent), it hasn’t proved fruitful in meeting my objectives this year.
If you want more website traffic, take a look at my content writing strategy.
Important update on Facebook
Yesterday the Facebook news room released an update announcement. Over the next few weeks Facebook will start penalising posts that are considered by their algorithm as ENGAGEMENT BAIT. If you regularly undertake in the following types of posts, you will see a drastic drop in reach.
What you can post:
'Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update.'
In a nutshell: Facebook declares 'we will demote posts that go against one of our key News Feed values — authenticity.'
Instagram, which launched in October 2010, is an ever increasing platform that has a healthy 800 million users nearly 60 per cent of who are 18 to 29 year olds.
Australians are using Instagram an average of thirty eight times each week and we’re spending 24 to 27 minutes on Instagram, so you have to make sure your posts are eye catching.
The advantages of using Instagram are that it:
The downsides of using Instagram are that:
• it’s mainly a visual medium, so it’s rare that you will get to provide a lot of text
• a wider audience don’t get to reach you as easily as on Facebook and Twitter
• it’s not ideal as a standalone, it works best in conjunction with other platforms,
• the use of hashtags are paramount with Instagram
• it’s predominantly a mobile phone app so you will need a smart phone to use
• if you offer a service which doesn’t have a lot of visual aspects, it can be hard to come up with content
• you can’t hyperlink posts, meaning that people will have to manually type in your URL, which greatly reduces the chance of them doing so.
Four useful Instagram tips:
Since seventy per cent of posts don’t get seen, here are four key tips to keep in mind whenever you post to Instagram.
1. Post one to two photos per day. Tailwind recommend posting daily for best effect. In fact, they have shown that ‘…you can more than double your follower growth rate again by moving from posting 1-6 times per week to once or more per day.’
2. Include relevant hashtags. Posts with at least one hashtag average 12.6% more engagement.
3. Make sure there is a clear link back to your website in your bio. If you are posting a photo or image that you own, make sure there is a watermark with your website URL, logo, name or that it’s mentioned in the caption section.
4. Keep your aesthetic consistent. That means all your images should look similar and your captions have a similar message. '60% of the top brands on Instagram use a consistent filter,' according to Hootsuite.
And finally, CoSchedule has handily discovered that the best time to post on Instagram for the most engagement is at 2pm or 5pm on Mondays or Thursdays.
FOLLOW ME ON INSTAGRAM: @jonesthewriter
Speak directly to your Facebook fans
Create a meaningful way for your audience to interact. People inherently seek ways to contribute and conversation via Facebook are an easy and convenient way for them to do that.
Make sure you are talking to your Facebook fans, not at them by interacting in an engaging way and creating a dialogue. Ask questions and post themed discussions. An example of this could be, ‘do you prefer (item A) or (item B) and why?’
'Posts that ask questions bring 100% more comments,' according to Holbi.
39% of users say they are connected to people they have never met in person, so there's no reason that a brand can't feel really personal and meaningful to your audience.
Did you know? As of June 30, 2017, Facebook enjoys