It can be hard to tell which of these services you need for your current project. Firstly, I’ll break down what each means and why you might need it. Putting your work on display without seeking the below services is like preparing for the party of the year but neglecting to put on a fabulous outfit.
Editors and proofreaders are not always copywriters (unless you are multifaceted like this overachiever).
Proofreading is the detailed talent of going through each and every word and piece of syntax in your written work. It identifies spelling errors and incorrect or missing grammatical marks.
One of the most common things I see when I am proofreading is misspelling words by writing their American counterpart. UK and Australian English use different spelling for the same words a lot of the time. If you are an avid consumer of American culture, you might not even realise [realize] that you’re spelling things differently.
Proofreading adds a more professional layer and content to your work, which is important if it is public facing.
You need proofreading if you are a writer or have lots of experience writing and just need that final polish to your work before it is published or shared.
Copyediting is the rigorous reviewing of written work. However, copyediting is not just spellchecking. It goes beyond that and it requires skills in knowing how to structure work, how readers think and how to order topics.
Often, copyediting also involves fact checking of names, dates and titles. I generally recommend what is known as a “hard edit” when it comes to copyediting.
The hard edit includes sentence and paragraph structure, thorough proofreading as well as consistency for style, topic order (how the entire manuscript is structured) and correct grammar.
This type of copyediting will include improved word choice and readability, consistent tone, eliminate repetitive, redundant and awkward phrasing, consistent language to appeal to your demographic (readers and potential publishers). It will also include suggestions for weak story points and additional points that are suggested to write.
An overall structural edit will also be supplied, meaning the order of topics, the flow of the writing and manuscript, chapters and time structure may be changed or suggested differently (where appropriate).
This hard edit is also known as a stylistic, line edit or developmental edit and does not include significant rewriting or ghostwriting.
Great for: books, manuscripts, larger documents, annual reports, magazines, lengthy writing, essays/academic papers.
Who should get copyediting: if you’re a subject matter expert but not a professional writer or editor and have written a long piece of work, then copyediting will refine that piece for you. Also, great for anyone that expects their project to be viewed by the world!
Warning: this is a really thorough (and, some may say, tough) editing process and could be quite upsetting when I ‘kill your darlings’ but if your objective is to have your work published or viewed publically, this is something you will have to endure.
If you just want someone to tell you whether your writing is good or not, you need a manuscript assessment (for books) or a mentor (for professional writing).
Hiring a ghostwriter means that a professional writer creates your work from scratch. It’s often in the form of a memoir or business book but can also be articles or speeches. Quite often, celebrities and well known people hire a ghostwriter to write their books. In fact, around 60 per cent of celebrity books are ghost written.
The ghostwriter conducts extensive interviews, research and data collecting. As well as writing the complete work, emulating the tone of the focal person.
Ghostwriting is a lot of work, so is a significant investment- both financially and in time. It’s not just about writing about someone. But working very closely with the person to get to know them, coaching them through the process and the tough bits and eeking out the right information. This is an artform.
A ghostwriter service is for someone who has the money to invest. Plus has had an interesting life and wants a professional memoir or business book written. but does not have the time to write it. It’s a terrific service for people who don’t have any writing training or inclination. A ghost written book is a great promotional tool for your business or personal profile. And is an incredible legacy for your future generations of family or mentees.
Most professional writers can take about 100 hours to write a non fiction book, not including research. And it can take years for most people to complete their book.
Get in touch to discuss a quote for your copyediting, ghostwriting or proofreading needs.
Book editing tips
Idioms are a colloquial way of phrasing something.
‘An idiom is a common word or phrase with a culturally understood meaning that differs from what its composite words' denotations would suggest.’
Here are some examples of idioms:
‘Sick as a dog’
‘Out of the blue’
‘Barking up the wrong tree’
When writing memoir, it’s wise to limit your use of idioms. Although this really does depend on your intended readership and what language they use.
Using a lot of idioms takes away from the specificity of your stories if overused. And one of the keys to really interesting writing (both fiction and non fiction) is specificity, especially when it comes to including the details.
It also limits your audience and may make it difficult for those who have English as an additional language and speaks purely to Australian readers if your idioms are Australian. This can exclude a lot of readers.
The expression ‘show, don’t tell’ would be useful to learn more about to help you write the specifics. You may have included a lot of great statements about what you think and feel in certain situations but without any real “showing” how you got there.
Here are some helpful articles on show, don’t tell:
Show don't tell
Show don't tell mantra
Write practice: show don't tell
This is quite a common writing mistake that I see when I am copyediting clients’ books.
Be extra careful of repetition – often, in sentences, you can be predisposed to saying the same thing but in slightly different wording. Or multiple sentences or paragraphs can have the same essence. Take care to eliminate any repetition in your writing and be cautious about using a sentence that can be reduced down to much fewer words.
Here are a few ways that you can reduce repetition:
Be sure to add credibility to your story. Just because it’s a personal recount of something that happened or an overview of your life, doesn’t mean that it has to be devoid of credibility and authority. Here’s how to write with authority.
Often contradiction can occur when writing memoir, which happens when you are writing everything through a very personal lens. The best way to avoid this is by sticking to the facts of what really happened and then adding the emotive aspects over the top. For example,
‘I was sitting in a taxi, wondering if I had overdressed for the evening, when I looked out the window and saw Mom rooting through a dumpster,’Jeanette Walls, The Glass Castle.
The facts are that she was sitting in a tax in the evening and saw her mum going through a dumpster. She didn’t say, ‘It was such a sad sight to see my mum being a homeless person and her life falling apart.’
You can also add credibility by using the term ‘I think.’ For example, ‘I think there were five people at my party,’ reads much better as ‘The five people at my party were…’
Removing those two small words adds more assurance to what you’re telling your readers and gives confidence that the memories you are providing are as reliable as they can be. No one wants to read a “wishy washy” recount of an occurrence.
Furthermore, be sure to back up any bold statements with statistics, resources or research especially if it’s medical or science based. For example, ‘Many people die from…’ is much more powerful when you write ‘According to Credible Journal, three people die each day from…’
If you want your memoir or autobiography to be publication ready, it's well worth investing the time in editing and then editing it again. In all seriousness, you should be considering editing your entire manuscript at least three to eight times!
Read to write your book? Book writing coaching services.
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Do you know me in real life? Or have you thoroughly investigated my site? Then it’s guaranteed that you know that creative writing is my lifelong fixation.
The techniques that I have learnt from creative writing via studying and applying the art are, thankfully, transferrable to my copywriting and professional writing career, which is a boon, as creative writing feels as if it’s some kind of special magic that I am privy to.
Here are a number of practices that were developed from my creative writing that I now regularly apply to my client writing.
I have learnt a lot about the art of storytelling and how that can be applied to copywriting. Copy needs a beginning, middle and an end and it’s critical that when I put something out into the world, whether it be via this blog, one of my other sites, as part of social media marketing or for my clients (especially for my clients) that I hook the reader (that’s you) in from the absolute start. For an extra challenge, I have to keep them hooked in along the entire journey of the piece until the end. And then… the end isn’t even the end. From there the reader must take action.
Openings, first sentences, headings, first chapters… these are all make or break. I spend the most time on these important factors because without an intriguing hook or heading and emotional connection, you’ve already lost the audience before you’ve begun. And people always “buy” emotion.
Tip: if you’re about to write something, put down three headings: beginning, middle and end and then flesh out appropriately.
I am a walking thesaurus! I have learnt a lot of new words that are out of the ordinary vernacular and that adds flavour to writing. There is, however, a precarious balance between writing “too clever” (to the point of repulsion) and peppering interesting words into the mix.
The draft is just that! It’s a draft and it’s vital that I do not to get too hung up on the shape of that draft because the end result is often much different, smoother and has much more intention and clarity than the random jotting of notes that it begins its life as.
Writing inspiration can evolve from anywhere. Often inspiration comes from the smallest and seemingly tiniest thing such as a picture, a leaf I see outside my house or it could be erratic noise (I once wrote a short story inspired entirely from a constant beeping noise I heard from a neighbour). All it takes is one little spark and then an avalanche of ideas and inspiration come together. Mining inspiration is not the tricky part for me, it’s the refining of the ideas and sifting through the possibilities to choose the right one to pursue and develop.
I have learnt that the Pomodoro Technique is your absolute best friend when writing. If you can trick your mind that you are merely writing for half an hour to forty five minutes and that all you need to do is get words on the page then something miraculous happens and it starts to unleash a tiny bit of genius and immense productivity. If you tell yourself that you have to write a website or an ebook or other big projects then your mind freezes up with overwhelm. Give the Pomodoro Technique a go!
'... all you need to do is get words on the page then something miraculous happens and it starts to unleash a tiny bit of genius and immense productivity.'
I have learnt that just because I clearly understand and visualise imagery and concepts in my mind and there’s a wonderful imaginative world that exists in my head, certainly doesn’t mean that other people (or in fact, anyone) is on the same page. This means that I have to really choose the correct word every single time and pen (I mean… type) a description and vision as clearly as possible so that I can invite other people to get a glimpse of this incredible world within and conceive the scenario as I intend. I focus on the details and setting up the scene very determinedly so that the reader will automatically put themselves in the scenario without much effort and so they are willing to follow the journey.
Pointing out the extraordinary in the ordinary is a great way to do this.
Perfect the piece
One of the steps that can never be skipped, no matter how tempting is the final copy stage. I practice editing and proofreading over and over again until it drives me a bit batty. Each piece of writing is privy to at least three “read throughs” and edits. My final read through is read out aloud as this helps pick up inconsistencies that I may not have noticed on the screen. My neighbours must be curious why I’m always talking to myself!
To save time, I use Grammarly to help me identify any glaring errors in syntax, spelling and grammar. It’s worth upgrading to a premium account for advanced checking, suggestions and a plagiarism detector.
A lesson which has helped me become a better writer and, perhaps more importantly, a better business person is that the clients’ writing, product, service or company is not about me and what I want. It’s about a very specific demographic which the client has identified and researched and who I write specifically to, almost as if I they were in the room and I am talking directly to them.
The art of planning
Just like any wise person would do (not always me) planning is one of those time saving techniques over the long term is laying out a meticulous plan before commencing writing. This helps with productivity, despite the initial outlay of time. Devising a set of templates, even as basic headings, helps me know where I’m writing to and what gaps need filling.
Start broad and pare back
Let the imagination and writing flow stream wild and free and unfettered in the initial drafting or note taking process. Go as wide and bold as you possibly can, to the point where it feels uncomfortable and you blush as you commit it to paper, knowing that you’d be embarrassed if someone read it in its raw form. Only once you have dumped the grandest of concepts and meandering storylines can you taper it back and edit it to become cohesive, clear and share main palatable points that your reader will want to absorb. If you’re like me, you’ll find it much easier to “calm the farm” in your outrageous ideas than to stretch a watered down, half formed concept into something that is worth publishing.
Not everything has to be shared on the page at once. As you eek out your writing from one seed of an idea, you may discover many estuaries start to form. A novice writer will be desperate to get across every smart thought they have, which may confuse and addle your customer and your writing will lose its effectiveness. Pluck out your main ideas and stick to a consistent theme or niche (for example, I’ve focussed on copywriting, marketing, SEO etc) and keep a record or file of all your other ideas, knowing they will find their place in your writing, website, blog or work at some point in time and if they don’t… che sera!
And as with most things the more you do and the more you learn about it, the better it will improve.
'Not everything has to be shared on the page at once.'
If you want to enhance the power of your written message, it's better to have great grammar and make it an easier read for your audience, whether you're writing web copy, content articles, emails or blog posts. Here’s a quick grammar guide for your content:
Grammar tip: bullet points
Bullet points are saved for when you want to list things. The trick with bullet points, when it comes to grammar, are that they should comprise a complete continuous sentence, so only the last point should end with a full stop and each point should begin with a lower case letter.
The start of the sentence (preceding your bullet points) should end with a colon. I've supplied you with an example for your reading pleasure.
I love writing blog posts on:
Do you need a proofreader?
Don't capitalise your title entirely and make sure you bold your sub headings. Read up on how to write great headlines here.
Italics are reserved for titles of things such as books, movies, art etc and NOT for emphasising words as commonly mistaken. Cities, towns, companies and people’s names don’t require italics as it’s more reserved for artworks, such as my favourite movie Great Expectations.
Grammar: quotation marks
I use single quotation marks for quoting someone or referencing speech. I use double quotation marks for words that require emphasis or a word that is a colloquialism or made up.
Doing the opposite of this is still technically correct grammar in Australia but a lot more people are erring towards the way above. As long as you are pedantically consistent, then you will be okay.
When it comes to grammar, numbers under ten should be written in full and numbers from ten above can be written as numerals. However, if you have a number below ten and one from ten upwards in the same sentence, they both need to be written in full. Because I prefer consistency, I tend to write all my numbers in full unless they are specific to a title or name of something. For example, 911.
Grammar: cleaning up formatting
If you are like me (and probably most of the world) and you create your blog content initially in some kind of word processor (such as Word), there is an important step you must commit to memory! When you cut and paste your text from Word into your blog, you need to remember to strip all the formatting that Word automatically creates because it messes with the magic of the internets. I’ll be honest here and say that I have no idea why and being a web coder is for people who are far more intelligent and patient than I am. All I know is that it is quite important. So make sure you press the button that usually has a T on it in your toolbar. Don’t forget that you’ll have to manually add the formatting (bold, italics etc) once you’ve pasted the content into the blog post. Or you can use this to clean up your formatting.