Important update on Facebook
Yesterday the Facebook news room released an update announcement. Over the next few weeks Facebook will start penalising posts that are considered by their algorithm as ENGAGEMENT BAIT. If you regularly undertake in the following types of posts, you will see a drastic drop in reach.
What you can post:
'Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update.'
In a nutshell: Facebook declares 'we will demote posts that go against one of our key News Feed values — authenticity.'
Speak directly to your Facebook fans
Create a meaningful way for your audience to interact. People inherently seek ways to contribute and conversation via Facebook are an easy and convenient way for them to do that.
Make sure you are talking to your Facebook fans, not at them by interacting in an engaging way and creating a dialogue. Ask questions and post themed discussions. An example of this could be, ‘do you prefer (item A) or (item B) and why?’
39% of users say they are connected to people they have never met in person, so there's no reason that a brand can't feel really personal and meaningful to your audience.
Did you know? As of June 30, 2017, Facebook enjoys