Important update on Facebook
Yesterday the Facebook news room released an update announcement. Over the next few weeks Facebook will start penalising posts that are considered by their algorithm as ENGAGEMENT BAIT. If you regularly undertake in the following types of posts, you will see a drastic drop in reach.
What you can post:
'Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update.'
In a nutshell: Facebook declares 'we will demote posts that go against one of our key News Feed values — authenticity.'
Speak directly to your Facebook fans
Create a meaningful way for your audience to interact. People inherently seek ways to contribute and conversation via Facebook are an easy and convenient way for them to do that.
Make sure you are talking to your Facebook fans, not at them by interacting in an engaging way and creating a dialogue. Ask questions and post themed discussions. An example of this could be, ‘do you prefer (item A) or (item B) and why?’
'Posts that ask questions bring 100% more comments,' according to Holbi.
39% of users say they are connected to people they have never met in person, so there's no reason that a brand can't feel really personal and meaningful to your audience.
Did you know? As of June 30, 2017, Facebook enjoys
Okay, so you’ve set up a Facebook business page and you are posting stuff regularly and people are starting to become engaged. More or less.
Be aware that not all your Facebook page posts will automatically reach all of your community, particularly if your page is categorised under business or any profit based category. I’ve noticed – whether it’s a coincidence or not – that not for profit and community pages seem to get a better reach.
It does help if you mix up your content between text based status updates, external links, embedded videos (not YouTube or Vimeo, these are considered external links), images, events and questions. The aim is to keep your audience engaged with your page, so it’s not getting hidden in the noise of Facebook. But really, at the end of the day there is only ONE sure fire way to do this: consistently post excellent and engaging content. There is no other way around it!
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