A content article is a well written editorial type article that generally sits between 700 and 1200 words and is often in written in the third person.
As it is often commissioned by a commercial client, it does inherently contain bias and is used as a soft sales tool but is written in a way that still retains credibility, resources and can be mistaken for
A good content article will contain quality pull quotes, statistics, links, sources and genuine information and is relevant and employees a number of best practice SEO techniques. It also uses impeccable grammar and spelling and follows an editorial style. I also take the liberty of highlighting a few HTML/formatting tags including headings, sub headings, pull quotes, call to actions and so forth.
Content articles will be written to a specific content plan/strategy that has been created by your marketing department/consultant that adheres to the customer buyer journey or your SEO research and keyword/search term list.
Content writers ‘...produce content to entice and engage visitors so they continue browsing the current website. The longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers,’ Wikipedia.
It’s unwise to engage a content writer that has no SEO training and doesn’t keep abreast of SEO updates and changes.
A media release, also known as a press release, is a one to two page document that is written specifically for people who work in the media and is genuinely newsworthy. It incorporates a journalistic style and is often written by publicists or copywriters, with the aim of getting media coverage.
The idea behind a media release is to have it written as closely to the journalist’s or media personnel’s way of writing as possible. People who work in the media are always on a deadline and busier than you can imagine, so the easier you make their job, the more chance that you will be featured.
The ultimate media release is one that a very busy journalist can cut and paste.
Media releases are great for:
Email marketing campaign packages could include kickbacks, autoresponders, automated campaign emails and prompters.
Automated emails are set up via specialised platform (such as Mailchimp, Aweber, Campaign Monitor etc) that are sequential and have their own trigger.
Check out my email marketing campaign template here.
Stay tuned... more to follow.
It's a Jones-iversary!
The 31 October was exactly a year since I took the plunge and made my copywriting business, Jones the Writer, fulltime (after playing with it on the side for more than six years). Happy Jones day (and Halloween) to me!
I was working in a job that was near perfect for me. I was surrounded by writers all day, I worked in marketing in a role that I partially created to suit my strengths, it was a fun role, a relaxed and flexible working environment and everyone supported my writing because that was the aim of the organisation. o leaving was not only a huge risk but a confusing time.
I didn't really know if it was the right decision for me but I felt so compelled to and my client load just kept increasing, so a lot of it made sense. One evening I encouraged myself to make a firm decision and I asked the beach I was walking on to tell me what I should do and a dolphin literally shot up out of the water and tumbled forward. So that was a sign enough for me!
And here I am a year later, working with some of the most impressive brands including Alisa and Lysandra, Australian Institute of Business, Southern Cross Care, Rivergum Homes, Flinders University and so many more!
I want my next twelve months to be similar and I want my clients to have a lot of success. I also want to finish writing my second novel. Here... we... go!
In other exciting news, I have launched another creative project about my one true love: TELEVISION. Take a look at She Watched here.
Putting a case study on your website is such a valuable thing to do. As we've looked at, social proof is a powerful technique to help get new clients and customers over the line.
Case studies help potential clients put themselves in the place of your existing clients and visualise how you can successfully help them overcome similar challenges with your product or service. Here are five reasons why case studies should be on your website.
To make your life easier, I have created a useful case study template which you can download and fill in to help you write the perfect case study to tell the story of client success!
Don't forget to include a glowing testimonial. Here's an example of a case study that I have written for a client.
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