So, you want to be a beefcake of the social media world? Even an amateur bodybuilder or lifter will tell you that your body adapts crazy quickly. So you have to switch up your routine if you ever want to progress – or avoid deterioration. Even as much as changing it up every month. The same theory can be applied to your social media strategy to give it a bit of muscle.
Sure, posting the same content for the past three years has seen you well but be prepared to switch it up at the very least once a month – if not once a week. Whilst you don’t have to out and out shock your audience you DO need to propel your them into action, thinking, conversation and prod them to ask questions. It’s not enough to pander any more, it’s time to jolt your audience awake and add something of value.
'FOR ME, LIFE IS CONTINUOUSLY BEING HUNGRY. THE MEANING OF LIFE IS NOT SIMPLY TO EXIST, TO SURVIVE, BUT TO MOVE AHEAD, TO GO UP, TO ACHIEVE, TO CONQUER,'
Provide them with content that they will still be thinking about by the end of the day or that they tell at least one other person about or that makes them question something about themselves or their lives.
Additionally, you need to keep growing your ambitions. Otherwise you will stagnate.
‘As soon as a milestone is passed, its significance fades, and the focus is shifted to some other marker further down the road. No matter what you do or how satisfying it is in that beautiful moment in time, immediately you want more. You have to, if you want to find out how good you can be,’ Glenn Pendlay.
Just before you’ve hit your target reach or perhaps you have three quarters sold out a program or course, start to move the goal posts further away for your next project or target and then begin to aim! A bulky action plan will soon have you “getting the gains”.
If you need goal orientated social media marketing, check out my packages.
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If you want your business to succeed – that means attracting a lot of sales or high end companies with deep pockets, then you already know you need to be marketing online. But it’s certainly not enough to just have a website and some social media marketing anymore. You need to incorporate content marketing and content writing in your marketing plan; namely content writing or articles.
Online, thе written wоrd drives a lаrgе сhunk оf аnу business's mаrkеting ѕtrаtеgу. Whеthеr you’re ѕеlling jаm frоm hоmе оr a multinаtiоnаl соmраnу ѕеlling branded ѕроrtѕwеаr, the right kind оf wеb соntеnt iѕ imреrаtivе to nоt juѕt driving nеw buѕinеѕѕ but аlѕо to keep your current buѕinеѕѕ rоаring, your customers happy and your staff resources maximised.
What are content articles?
So what are content articles? They are professionally written articles that sit mainly in the digital space, on your website, blog or ezines. The articles are not only well written but add credibility by incorporating thorough research, quotes, statistics and expert commentary about topics or trends that are relevant to the modern consumer, in particular your audience or current or potential customer base. View my client content article samples.
‘Traditional marketing talks at people. Content marketing talks with them,’ Doug Kessler.
Content writing benefits
'Content marketing costs 62 percent less than traditional marketing and generates about three times as many leads.' It's indisputably that content writing (which forms a huge chunk of your content marketing) is one of the most effective lead generation strategies of today. Here's why content articles are vital for your marketing arsenal:
My 2017 prediction:
My prediction for content writing and marketing in 2017? Content will start to get more personalised and - thanks to the advances in data mining and programmatic advertising – will really speak to audiences in alignment with their preferences, lifestyle, hobbies and personality.
Brands will replace traditional advertising processes with high quality content to satisfy a content hungry audience.
And from Jason Demers via Soap Media:
'...in 2017, we’re going to see the rise of ‘dense’ content. Dense content isn’t necessarily long or short, but it packs as much valuable info into as small of a space as possible. Users are tired of fluff content and their attention spans are continuing to decline, which will lead to a preference for denser content, which provides value while eating up as little time as possible.' Read more SEO predictions from Soap Media here.
‘To be momentous, create content with purpose,’ Russell Sparkman.