Do you think email marketing (that’s your email newsletters, EDM and email automated campaigns) is dead? Are you mistakenly believing that you need to invest all your time into your social media marketing?
You might be doing your business a disservice because according to MarketingSherpa, '72% people prefer to receive promotional content through email, compared to 17% who prefer social media.' Those kind of stats are just too hard to not experiment with, let alone ignore. Not only does an enewsletter provide an effective way of communicating new and existing services or products you have but it will ensure clients/customers feel connected, attended to and will encourage click throughs to your website and social media channels. Here's six reasons why email marketing is important.
But almost everyone has an inbox overflowing with various enewsletters, so it’s important to fill yours with interesting and relevant content. Not sure what to include in your enews?
You may like to experiment with this formula
30 per cent teasers
50 per cent quality information
20 per cent direct promotion
Examples of what to include in an enews
Make sure you set up your template so that every enews includes:
Here's two more important factors to a good enewsletter:
Sporadically—every four to six months—make your enews purely about the readers, cut out the promotion and offer quality content and/or a free product or service or ask them a question to invite conversation.
Include a clear call to action. Make your readers do something. That could include going to your website, booking an appointment or providing you with feedback. Aim to have at least three calls to action per enews—even if they are the same. Read my enewsletters here.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
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