Speak directly to your Facebook fans
Create a meaningful way for your audience to interact. People inherently seek ways to contribute and conversation via Facebook are an easy and convenient way for them to do that.
Make sure you are talking to your Facebook fans, not at them by interacting in an engaging way and creating a dialogue. Ask questions and post themed discussions. An example of this could be, ‘do you prefer (item A) or (item B) and why?’
'Posts that ask questions bring 100% more comments,' according to Holbi.
39% of users say they are connected to people they have never met in person, so there's no reason that a brand can't feel really personal and meaningful to your audience.
Did you know? As of June 30, 2017, Facebook enjoys