You may be quick to disregard LinkedIn, especially if you don’t work in the corporate world or aren’t job seeking. But the professional business networking site, which has been around for fifteen years (yes, longer than Facebook!), has over 500 million users 4.2 monthly users in Australia alone—and shouldn’t be underestimated as a great marketing tool. In fact, Huffington Post suggests it may be the Most Powerful Marketing Tool of the 21st Century.
LinkedIn is important for a number of reasons. Not only is it an online resume, Facebook-adjacent, forum and a recruitment database all rolled into one but your peers, clients and coworkers can endorse your skills and write recommendations for you. And we know how great social proof is for your personal and professional branding.
'46% of online adults who have graduated from college are LinkedIn users, compared with just 9% of online adults with a high school diploma or less,' (Pew Research Center, 2015).
It’s also an easy way to let people know about your industry/work experience, knowledge and expertise. Rather than having to send people your complete resume, you can just share the URL to your LinkedIn profile with them this makes it much easier for sharing in other areas too, such as in your email signature, business card, other social media platforms, marketing collateral and so on.
Why is LinkedIn important for you?
How to maximise your profile:
‘You’re seven times more likely to have your profile viewed if you have [a headshot]. Like a house that’s on sale, the assumption is that if there’s no photo, something’s wrong.”
How to write a great Linkedin profile summary
How many times should you post on LinkedIn?
Studies suggest once per day is best, with ultimate posting time between 10am and 11am. Social media app, Buffer, suggests once per day at 8:14am and not on weekends. Experts say that posting less than twice a week is not advisable.
‘The goal is to be consistently visible and valuable. It’s not about selling. You need to educate and provide useful information.’
What to avoid:
Remember: it’s a professional networking site not a social networking site such as Facebook, so keep it completely professional.
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